AI-native platform for coaches

Your method, beyond your hours.

One app that runs your coaching business: lessons, community, memberships and an AI assistant that teaches the way you do, under your name.

Patreon 3
New patron: "Do you review clips?"
$3 tier: 2 cancellations
Discord 99+
#clip-reviews: "still waiting on mine"
#general: 47 new
Course site
Module 3: Linked turns
Completion rate 18%
who_paid_october.xlsx
Row 214: check payment
Row 215: refund?
YouTube comments 12
"Can you look at my run?"

Five tools, five logins, one coach.

Example designs, not client apps.

We're recruiting founding coaches.

Three coaches per discipline. We build each program together with the coach, so we keep the group small.

Apply for a spot

Teach something else? .

What founding coaches get

One system, two sides.

You run the business from one hub, on your laptop or your phone. Your students learn in your app.

For you

AI-enhanced

Your coach hub, on web and mobile

Edge Academy, coach hub
Edge Academy
Home Chats 3 Support 1 Content Members
1

Support AI drafted 1 reply

M
Maya R. Can I switch to the yearly plan?
Suggested replyYes. Open Me, then Plan, and pick Yearly. You save two months a year.
EditSend
3

Content

Level 3: Linked turns8 drills
Live
Steeps, part 23 drills
Draft
9:41●●●
Edge Academy, coach hubChats2
J
JordanPosted my run, heelside still washing out
A
AlexThanks, that drill fixed it
L
LeeAre you running a camp in March?
Yes, March 14 to 16. Want a spot?
Message Lee
HomeChatsSupportContent
  • 1AI-assisted support
  • 2Direct chats
  • 3Your content

For your students

AI-powered

Your app, under your name

9:41●●●
Edge AcademyLearn
Level 3 of 6
Linked turns1
Drill 6: Garlands, heelside
Drill 7: ToesideNext
Drill 8: SteepsLocked
LearnChatCrewMe
9:41●●●
Edge AcademyChat
My heel edge washes out on steeps. What do I fix?
2Sam's assistantGet your hips over the heel edge before the turn starts. Do Drill 6, three runs.
From Level 3, Drill 6
Posting a clip tonight
Ask Sam's assistant
LearnChatCrewMe
9:41●●●
Edge AcademyCrew3
JJordanposted a clip
AAlex

Saturday meetup, 9 am at the lift.

Your membership 4Rider, yearlyRenews Nov 12
LearnChatCrewMe
  • 1Lessons and progress
  • 2AI assistant, your way
  • 3Community
  • 4Memberships

Instead of

Patreon Discord Skool Kajabi
Underneath both: one AI core holds your lessons, members and conversations.

Example designs, not client apps. Logos belong to their owners.

20hours of your time
8weeks to launch
1app, under your name

Eight weeks assumes your library is ready. App Store review can add time.

Tony Chen

Who you'll work with.

Both my parents are teachers. My dad taught Chinese and my mom taught English, and I grew up seeing how much of a good teacher never leaves the classroom: the way they explain things, the order they teach in, the fix they've given a thousand times.

I spent six years in AI and product strategy at Deloitte and Google, most recently on strategy for Gemini. That's where it clicked. AI can finally carry a teacher's method to students the teacher will never have time to meet.

That's what Crafta builds. As a founding coach, you work with me directly.

Tony Chen, founder

Connect on LinkedIn

Are you a super coach?

Show us how you teach. If there's a spot in your discipline, we'll book a 20-minute call.

Your email app should now be open with your application. If it isn't, email tz@crafta-app.com with your discipline and a link to your channel. We reply within two business days.