You've spent years building a way of teaching: the drills, the order you teach them in, the words you use to fix the same mistake for the hundredth time. That's an asset, and it compounds. A student who comes back to it a year later gets more out of it, not less.
Your hours don't compound. There are only so many in a week, and most of them go to the same foundation questions before you ever reach the work only you can do.
Recordings don't fix this. A video can't answer a follow-up question. It doesn't know whether a student is on day one or month six. It isn't there when someone gets stuck the night before a competition.
So the method exists, and the students exist. What's missing is the part in between: something that carries your method to a student at the moment they need it, in your words, without you being in the room.
That's what Crafta builds. We make apps and AI teaching assistants trained on how you teach, sold under your name, so your method reaches students you'll never have the hours to meet.
An earlier version of this post ran as Field Note 01 on this site.